Thoughts on Writing that Never Go Out of Style
On September 7th of 1982, advertising legend David Ogilvy sent an internal memo to all employees of his advertising agency, Ogilvy & Mather. The memo was entitled “How to Write,” and consisted [...]
Two of My Favourite Things
Here’s a great video. Music and language together. How wonderful. http://languagelog.ldc.upenn.edu/nll/?p=3769
Persuasive Writing
Persuasive writing isn’t the exclusive preserve of heart-tugging fund-raisers and slick advertising copywriters. In fact, to really give your career a boost, try thinking of everything you write as essentially [...]
Persuade Me…
Persuasion depends on three basic “appeals”: credibility, emotion and logic. This was news about 2000 years ago, when Aristotle defined these appeals as: ethos, pathos and logos (the three Greek [...]
